WHAT IS GMIXMAG?

GMIXMAG is a multi-platform media venture, founded by visionary entrepreneur Bobby “R.O” Smalls under Rassity Media Group LLC. Launched in June 2010, GMIXMAG set out to disrupt the traditional entertainment landscape by offering a fresh, independent platform that bridges the worlds of hip-hop culture and urban lifestyle trends.

What began as a passion project has evolved into a powerful brand, carving out a niche often overlooked by mainstream outlets and giving voice to new talent, emerging brands, and innovative ideas. Our mission goes beyond entertainment—we’re here to inspire, motivate, and empower through unique content, exclusive editorials, and strategic partnerships.

At GMIXMAG, we embrace the entrepreneurial spirit by continually pushing boundaries, identifying trends, and showcasing rising artists and businesses. As a hub for creativity and innovation, we’ve become the go-to platform for hip-hop enthusiasts and industry insiders alike. Through entrepreneurial grit, we aim to amplify voices that shape the future of culture, music, and business.